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Complete Story
05/08/2020
Why Unified Commerce Is Critical For Merchants — And Catnip For Fraudsters
PYMNTS.com
The shift to digital commerce is more urgent than ever — and so are some of the potential pitfalls as fraudsters recalibrate their attacks and eye card-not-present transactions as a new way to make off with ill-gotten gains.
In an interview with Karen Webster, Carleigh Jaques, senior vice president and general manager of CyberSource, a Visa solution, said commerce is now different, especially for smaller enterprises. Time is of the essence.
Not long ago, she said, “there was this expectation that the last leg of the shopping experience was at a terminal, or at a countertop. What we are learning now is that the definition of ‘unified commerce’ is a lot more flexible.”
As she told Webster, “The last leg can be fulfilled in a whole host of ways.”
That includes options such as curbside pickup, she said, which has exploded in just the last several weeks as the pandemic spread.
She noted that merchants need to be able to fulfill orders with the inventory they have on hand, even as they keep the health of their customers and employees top of mind.
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