Cryptocurrency’s shiny object appeal has been dulled by ongoing industry turmoil and regulatory scrutiny.
But digital assets have always served as a lightning rod for consumers.
“What happened through 2022 was a lot of layoffs, companies going under and consumer losses,” Brendan Berry, head of payments products at enterprise crypto provider Ripple, told PYMNTS.
“We are coming out of that period with a healthy skepticism separating what was a large amount of hype and speculative investment driving bull market activity, from real companies and technologies solving real customer pain points,” Berry added.
Because of that healthy skepticism, it has never been a better time to be a “builder” in the space, he said.
“This is the time to roll up your sleeves and create with a focus on driving real utility in contrast to many of the ‘technology in search of a problem’ approaches that we saw during the winter pullback,” he explained.