Consumers’ appetites for an all-in-one app are growing, with nearly 4 in 10 European consumers craving a single app to manage their everyday digital activities. PYMNTS’ latest research shows this trend is particularly popular among consumers in Italy and Spain.
This growing sentiment is detailed in “The Global Appeal of an Everyday App: Focus on Europe,” an independently produced PYMNTS study. The report examines the demand for integrated everyday apps among consumers across key global markets, particularly Europe, and draws on insights from a survey of 10,885 consumers conducted from May 1 to May 19.
Other key findings from the report include: