Western Union has launched a “concept store” in Jordan to support that country’s foreign-born workforce.
The new store, announced Thursday (Sept. 7), was developed in partnership with Al Sadat & Al Hindi Exchange and is the first of its kind introduced by a money transfer firm in Jordan.
The store “offers a high-quality, Western Union-branded experience to customers in a high-traffic location, through personalized, reliable and convenient services as they send and receive money,” Western Union said in a news release.
Based in the city of Sahab, the store will serve workers from countries that include Bangladesh, Sri Lanka, India, Pakistan, Myanmar, Nepal, Egypt and Syria, providing access to Western Union’s 200-plus nation network for blue-collar workers.
“Consumers across the Middle East tell us that they want to be able to choose between in-person and digital channels when sending and receiving money,” said Hatem Sleiman, the company’s regional vice president for the Middle East, Pakistan and Afghanistan.