Generative artificial intelligence (AI) can digitally create nearly everything and anything.
And that is becoming a problem.
One of the world’s most popular YouTubers, MrBeast, and America’s dad, Tom Hanks, are separately speaking out against the illicit use of their synthetic likenesses in new deepfake scam ads that are being spread around TikTok, X (formerly known as Twitter) and other social sites.
“Are social media platforms ready to handle the rise of AI deepfakes?” MrBeast tweeted to his more than 24 million followers on X Monday (Oct. 2). “This is a serious problem.”