With 2024 right around the corner, Vineeth Subramanyam, managing director and global head of Spring by Citi, told Karen Webster that the unstoppable push toward personalization and automation in payments will take a cue from innovations stretching back into the early days of the millennium.
“The magic,” of the past 15 years, he said, “is that there have been lots of players that have taken specific portions of the payments value chain and have become very good at it.”
For the firms in a commerce ecosystem that want to set up holistic solutions across a given vertical, the opportunities are there to partner and build new experiences that weave transactions deeply into the fabric of everyday commerce.
The rise of connected devices can help enable transactions anytime, anywhere, across almost any use case.
“There is a lot of diversity in the ways that these flows are initiated,” he said.
Uber stands out here, said Subramanyam, who added that the ride-hailing platform has become synonymous with invisible payment, a milestone set with the company’s founding in 2009. But since then, there’s been a proliferation of cards on file, tokenization of credentials, and the rise of subscriptions — all of which has done much to render payments an easy experience.