Doppelgängers are real — but they’re not phantom twins in pre-modern German fairy tales: they are online, and they can be used to steal digital identities.
Since the 2017 Equifax scandal, consumers know all too well that their data is up for grabs somewhere on the dark web. But when it comes right down to it, most don’t bother to take additional measures fighting identify theft and data security breaches.
The reason? They don’t like dealing with complicated, frustrating logins. More than 70 percent of banking customers say they prefer using authentication methods that are easy to use, 64 percent say they prefer methods that are convenient and 62 percent preferred them fast. Only about 45 percent say they would be satisfied using an authentication method that offers better data security.
In other words, consumers’ financial data is far less secure than they might like to believe.